Author Archives: Mickey Siegel

Congrats You're Graduating! Now What?

To all of the PR students graduating this semester and to those past graduates, congratulations. This is a time to celebrate that you will never have to write another term paper again or take another mid-term exam (except for you … Continue reading

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Changing of the Guard: Print Goes Online or No Where

A lot has been made of the near 150 year old Seattle Post-Intelligence closing down its print division tomorrow to go strictly to web-content only. Newspapers have been struggling for many years now and it seems that the current recession … Continue reading

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Advertising Spends Money, PR Makes Money

It is a common theme among the Fortune 500 companies to have large advertising budgets and small Public Relations budgets. Richard Laermer is quick to note in The Bad Pitch Blog that this is what makes Public Relations not only … Continue reading

Posted in Step Up Communications | Tagged , , , , | 5 Comments