Author Archives: mculber

3 Things PR Agencies Should Avoid with Social Media

By Matt Culbertson There are a number of basic headline strategies for driving Web traffic. Among them — titling any online post with a “top something” list. Perhaps speaking out against the standard “top” numbers, there’s a site called 11points.com, … Continue reading

Posted in Limelight PR | 3 Comments

‘Top’ Digital Security Firm Hacked … Is it PR-salvageable?

Teaser headlines can get annoying, so I’ll provide an incentive to stop reading: No. Think of the biggest PR disasters of the last decade — a book publisher decides to publish OJ Simpson’s If I Did It book; Don Imus; … Continue reading

Posted in Limelight PR | 3 Comments