Author Archives: mcberbli

Success Should Turn On Bright Ideas

In an age where higher education now seems to be a must in order to get a good job, wouldn’t you think PR practitioners would be smarter than they used to be? According to a report of the CIPR Profession … Continue reading

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Looking Ahead: Getting a Handle on Social Media

It seems 2012 will be a good year for brands and their social media networks. We’ve been riding the Facebook and Twitter train for a few years and now it’s time to start producing organized and relevant content. Companies are … Continue reading

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Brands Struggling to Use Social Media the Right Way

Google might rule the world, but that doesn’t necessarily mean it rules the world of social networking, especially from a brand management point of view. So instead of hopping on the bandwagon and joining Google+ just because we’re told we … Continue reading

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Homemade Orange Juice Comes at a Price

In Gerald Baron’s blog called Crisisblogger, he writes about the recent orange juice import ban and how it reflects a much larger crisis that he blames on government regulators in the United States. Coca-Cola, which also owns parts of Tropicana … Continue reading

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