Author Archives: Montserrat Camacho De Anda

Target’s Color Choices in ‘Gray’ Area

This Spring, Target executives found themselves tangled in a PR crisis dealing with the color palette of garments listed in their online store. Everything started after a customer stumbled across the gray plus-sized maxi dress described as “Manatee Gray” while … Continue reading

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IKEA Roped into Horse Meat Scandal

The horse meat scandal that started in Europe during February is not over yet. Now, along with Nestlé, the largest food company in the world headquartered in Switzerland and other European companies, IKEA has been drawn into the problem. IKEA, … Continue reading

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Twitter Hacking Triggers Data Leak

Crisis communication is one of the things that public relations practitioners fear most, but also one of the things they are prepared to deal with. 2012 was a hectic year for those in public relations trying to manage crisis situations … Continue reading

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