Author Archives: Lindsey De la Torre

Billy’s Beef with Burger King

Posted on November 16, 2014 by Lindsey De la Torre

Billy Eichner is best known from his appearance at the Emmy awards alongside Seth Meyers but originally gained popularity through his show “Billy on the Street.” On the show, he conducts over-the-top interviews of random people on the street. The show … Continue reading →

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#CosbyMeme Backfires

Posted on November 16, 2014 by Lindsey De la Torre

Social media campaigns do not always go as planned. PR professionals can’t predict how something will spread. Once it goes viral, it’s hard to take back. In the case of the #CosbyMeme, the campaign created lots of buzz but none of … Continue reading →

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Bloody Mistake or Marketing?

Posted on September 21, 2014 by Lindsey De la Torre

Urban Outfitters is no stranger to controversy. The chain is known to push the boundary between “inappropriate” and “edgy,” often crossing over to the former. The store’s most recent controversial product was a one-of-a-kind Kent State University sweatshirt with red markings that look identical to … Continue reading →

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