Author Archives: Lauren Basile

Hashtag Fail: JPMorgan’s Twitter Disaster

Whoever said all social media “engagement” is a good thing was clearly wrong.  On Nov. 6, multinational banking and financial services  firm JPMorgan attempted to engage with the common man through a special Twitter “online discussion” with Vice Chairman Jimmy … Continue reading

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Kate Spade Digs Out From Controversy

The well-known fashion company, Kate Spade, is under fire following the release of a limited edition bag. The bag is an abbreviation of Kate Spade New York highlighting their signature “spade” logo but Tweeters noticed it appears to read “I … Continue reading

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Offensive Tweets Good Business?

There’s no doubt that Twitter has become the fastest way for a person or company to communicate directly to fans or consumers on an extremely personal level, but what happens when a tweet goes wrong? Most would assume that controversial … Continue reading

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