Author Archives: Lisa Travis

Personal PR: Relationship Science

It’s in the name – public relations specialists must be able to build relationships with the public. As anyone old enough to read this has probably figured out, everyone is unique. Some people are are kinder than others, some are … Continue reading

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Free Must-Try Tools for Digital Content Creators

The digital age has quickly become a cutthroat competition, vying for the limited attention of a target audience. Marketers and media are no longer just competing with other outlets, but friends, family, and total strangers too. Although Microsoft’s 2015 report … Continue reading

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What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

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Social Media Users Tango with New Numbers

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading

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