Author Archives: Kaitlyn Carl

US Airways Lands In Graphic Tweet

On April 14, US Airways caught itself in a blunder as an extremely graphic pornographic image made its way onto a tweet sent from the company’s account. Since the photo involved the graphic use of an airplane, the airline then began … Continue reading

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Malaysia Airlines: Victim of Its Own Poor PR?

Malaysia Airlines Flight 370 went missing on March 8 with 227 passengers and 12 crew members on board. These 239 souls left hundreds of family members on the ground waiting for and later, demanding answers. During the following weeks, well-intended … Continue reading

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PR Impact of #OscarSelfie

Trending hashtags during the Oscars usually have to do with the winners, such as #bestsupportingactress or the show itself, with a simple #Oscars2014. This year, the hashtag that got the Twitterverse talking was inspired by the Oscars’ host herself – … Continue reading

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#McFailure: Arch-Rivals Compete For Fried Chicken Fans

Ten years ago, there was only one chain that dominated the fried chicken market and even conquered the international fast-food landscape — Kentucky Fried Chicken. Today, KFC faces major competition. Fast-food chains such as Raising Cane’s and Chick-fil-A have added … Continue reading

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