Author Archives: Kasey McNerney

Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive┬árecognition for the progressive move, but it didn’t take long for things to … Continue reading

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Playing the ‘Super’ Ad Game

The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading

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