Author Archives: Kate Sitter

Adidas Steps Up, Out for Love

Adidas has clothed and motivated athletes around the world since its founding in 1949. This Valentine’s Day, the company showed its support for gay couples. The Instagram’s caption read, “The love you take is equal to the love you make,” and has 279,471 likes … Continue reading

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Instagram Out of Sync with Users

Professional Instagrammers and companies using Instagram are in a tizzy. The scrolling, chronological feed of Instagram is about to be prioritized, shifted and curated. Instagram is adopting algorithms. Until now, Instagram was the only social channel among Facebook, Twitter, Instagram … Continue reading

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SeaWorld Suffers Killer Whale Woes

When you hear SeaWorld, you think of killer whales — for better or worse. As of Tuesday Nov 10, SeaWorld Entertainment has cancelled its famous orca shows. Since its opening in the 1960s, SeaWorld Entertainment centered its brand associations with … Continue reading

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Burberry Channels Apple Music

Burberry strutted its stuff on the runway right into the music industry. With the introduction of Apple Music, Burberry is the first company to create a brand-led channel. Burberry isn’t a novice in the music industry. In 2010, the British … Continue reading

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