Author Archives: Kathleen Etzel

Toy Chain Pulls ‘Breaking Bad’

The AMC hit Breaking Bad, is anything but ‘so last year” as the release of their new toy line makes news. In an effort to keep the brand relevant, a collection of Breaking Bad action figures were released last week … Continue reading

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CMOs Still Out of Digital Loop

In early November, PRSA posted a link to the upcoming webinar on The Digital Transformation that discusses how technology changes the marketplace and impacts PR. “Technology is driving a digital transformation in the Public Relations industry — and this is … Continue reading

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iPhone 6: Bending v. Standing Test of Time

Out with the old and in with the new has been Apple Inc.’s annual motto regarding their tech products. This week Apple released the larger and thinner iPhone models,  iPhone 6 and iPhone 6 Plus. Posing the question is bigger really … Continue reading

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