Author Archives: Katlyn Orton

1 RT = Poor Taste, Angry ‘Followers’

The Kellogg Co. has became the latest entity to get into hot water over a social media post. The company’s UK branch tweeted: “1 RT= 1 breakfast for the vulnerable child.” This was part of its “Give a Child a … Continue reading

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Ryanair CEO Twitter Chat: Blunt or Stunt?

Ryanair’s Chief Executive Operator Michael O’Learly took to the company’s Twitter account in late October to conduct a Q&A “Twitter chat” with followers. Using the hashtag #GrillMOL, users could ask the CEO any questions they wanted, and he would candidly respond … Continue reading

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A+F Misfires Harm Brand

Abercrombie and Fitch is no stranger to criticism. Just this year, it made controversial headlines because of the “Look Policy” for employees, discrimination in the workplace , and, of course, targeting only thin customers. Then, in May, this YouTube video of … Continue reading

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