Author Archives: Josh Skalniak

President’s Compliment a Downside Risk

In a world where everything is potentially offensive and nothing goes unheard, many high-level executives are making inappropriate comments with lasting negative effects on their company’s brand image. From BP’s former CEO Tony Hayward wanting his “life back” to Ryanair’s … Continue reading

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Brands ‘News Jack’ Gay Rights to Boost Image

Recently, the Supreme Court argued two pieces of landmark legislation regarding same-sex marriage, which, not surprisingly, caused thousands of people on both sides of the issue to take to social media to voice their own opinions. However, more interesting, corporations … Continue reading

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