Author Archives: jlsteph2

Fear the Fork, Not the Change

Arizona State University officials announced last week that they were launching a new effort to re-brand the school. ASU now hasĀ all new sports uniforms, new colors, a new slogan (Fear the Fork) and a new logo. It even has its … Continue reading

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The Brand Evangelist: Sharing the Good News

I have heard a concept floating around lately that has caught my attention: The Brand Evangelist. The title itself makes me think the Apostle Paul, or Billy Graham, or someone who spreads the Good News about our eternal fate. Some … Continue reading

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