Author Archives: jlmart20

Importance of Analytics in Shaping PR’s Future

Posted on October 10, 2010 by jlmart20

London-based research group TNS released the most comprehensive online consumption research study this week.  The Website provides interactive data graphs that show the shifts in Internet usage that are occurring globally. These research projects are vital to public relations professionals … Continue reading →

Posted in Infinity Communication Solutions | 7 Comments

The Perfect Storm: How Old Spice raised the bar for new media marketing

Posted on September 11, 2010 by jlmart20

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading →

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments