Author Archives: Hannah Johnston

Target-ing Special Audiences

This year, Target included a young girl dressed as Elsa in their Halloween costume advertisement and it received lots of publicity. The main character in a record-breaking Disney movie, it only seems natural that Target would want to advertise that it’s … Continue reading

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VW Brand Sputtering Short Term

Volkswagen is a global brand that many people know and trust. The brand is regarded as one of the most reliable cars in the world and consumers look to them for insight in the automotive world. Recently, Volkswagen released new … Continue reading

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