Author Archives: fmatera

SXSW Signals Future of Storytelling

Posted on April 9, 2016 by fmatera

From humble roots as a charming music festival in Austin, Texas, South by Southwest has grown into a massive two-week showcase of innovation. Technological innovation in particular has become a huge part of the festivities. At the 2016 iteration, its … Continue reading →

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NHL’s Beautiful Blunder

Posted on February 5, 2016 by fmatera

John Scott is not an elite NHL hockey player; he’s the first to tell you that. The 33-year-old, eight-season NHL veteran with just five career goals and has only appeared in 11 games so far in the 2015-16 NHL season. … Continue reading →

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Gaga Lifts Off in ‘Flying Dress’

Posted on January 30, 2014 by fmatera

Just hours before her highly-anticipated album release party “artRave,” Lady Gaga revealed her latest invention, known as “Volantis.” The pop star unveiled a high-tech, white vehicle she coined as the world’s first flying dress. The contraption lifted her inside a gigantic warehouse … Continue reading →

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PR Lessons from Election Season

Posted on November 8, 2012 by fmatera

This month, discussion of the upcoming presidential election has pervaded not just news media but conversations with friends, international colleagues, and even professors. While my pre-Labor Day excitement for election season has waned a bit amid the repetitive ads and fundraising … Continue reading →

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