Author Archives: fmatera

SXSW Signals Future of Storytelling

From humble roots as a charming music festival in Austin, Texas, South by Southwest has grown into a massive two-week showcase of innovation. Technological innovation in particular has become a huge part of the festivities. At the 2016 iteration, its … Continue reading

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NHL’s Beautiful Blunder

John Scott is not an elite NHL hockey player; he’s the first to tell you that. The 33-year-old, eight-season NHL veteran with just five career goals and has only appeared in 11 games so far in the 2015-16 NHL season. … Continue reading

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Gaga Lifts Off in ‘Flying Dress’

Just hours before her highly-anticipated album release party “artRave,” Lady Gaga revealed her latest invention, known as “Volantis.” The pop star unveiled a high-tech, white vehicle she coined as the world’s first flying dress. The contraption lifted her inside a gigantic warehouse … Continue reading

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PR Lessons from Election Season

This month, discussion of the upcoming presidential election has pervaded not just news media but conversations with friends, international colleagues, and even professors. While my pre-Labor Day excitement for election season has waned a bit amid the repetitive ads and fundraising … Continue reading

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