Author Archives: ekozak

Will your agency have a “ROTNEM” program?

Last week an article in the Chicago Tribune talked about Edelman (the world’s largest independent PR firm) using Gen-Y employees to teach older executives about social media. On first glance, this is fabulous!  Using younger employees who have grown up … Continue reading

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Before you accept that first PR job…

A few days ago I met my PRSA mentor for the first time.  As we got to know one another, she asked about my career goals.  I have a pretty good idea of where I want to be in the … Continue reading

Posted in Spotlight Public Relations | Tagged , , | 11 Comments