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Author Archives: ekozak
Will your agency have a “ROTNEM” program?
Last week an article in the Chicago Tribune talked about Edelman (the world’s largest independent PR firm) using Gen-Y employees to teach older executives about social media. On first glance, this is fabulous! Using younger employees who have grown up … Continue reading
Posted in Spotlight Public Relations
Tagged mentor, public relations, rotnem, social media
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Before you accept that first PR job…
A few days ago I met my PRSA mentor for the first time. As we got to know one another, she asked about my career goals. I have a pretty good idea of where I want to be in the … Continue reading