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Author Archives: drgilpin
Weekly roundup
The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading
Posted in Prof. Gilpin, Roundup
Tagged Blogging, journalism, measurement, PR, SEO, social media, viral marketing
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UGA Connect – Liveblogged for your convenience
The University of Georgia is hosting the Connect conference on PR and social media this weekend. Practitioner Constantin Basturea (cbasturea on Twitter) is covering the event from his blog all weekend. Check back frequently for updates–he’s doing an extremely thorough … Continue reading
Posted in Prof. Gilpin
Tagged conferences, PR, public relations, social media, twitter
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A brave new world of research?
Over in the blog for the Social Media and PR class at St. Edward’s, a recent post pointed to some discussions about whether traditional consumer research is dying. Some believe that careful monitoring of online communities, populated by consumers interacting … Continue reading
Weekly roundup
JMC417 students have explored quite a range of topics this past week, as they dip their toe into blogging. Cast Communications looked at propaganda, which tied into last week’s classroom discussions as well. How can we keep PR from devolving … Continue reading
Posted in Prof. Gilpin, Roundup
Tagged branding, credibility, ethics, international PR, PR, professionalism, propaganda, spin
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An ethical challenge
I just wanted to point everyone to this PRSA news release, which challenges the communication directors of both major US political parties to uphold the PRSA code of ethics for the duration of the electoral campaign. Since this post ties … Continue reading
Why students should practice social media
A recent post at Public Relations Matters explains why public relations students need to have an active and engaged online life, in order to succeed professionally.