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Author Archives: dolson
Does Social Media Make You Less Trustful?
Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading
Posted in Authorship, Godspeed Communications
Tagged branding, communication, facebook, internet, media, PR, social networking, twitter
5 Comments
The PR Approach to Wikipedia
Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading
Posted in Godspeed Communications
Tagged brand, branding, communication, credibility, internet, PR, public relations, Wikipedia
6 Comments
Web Traffic: Counting Machines or Counting People
“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’”–Mark Twain … Continue reading
Posted in Godspeed Communications
5 Comments