Author Archives: dolson

Does Social Media Make You Less Trustful?

Posted on April 23, 2010 by dolson

Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading →

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The PR Approach to Wikipedia

Posted on March 27, 2010 by dolson

Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading →

Posted in Godspeed Communications | Tagged , , , , , , , | 6 Comments

Web Traffic: Counting Machines or Counting People

Posted on February 20, 2010 by dolson

“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’”–Mark Twain … Continue reading →

Posted in Godspeed Communications | 5 Comments