Author Archives: Danielle Chavez

New Sparky: Positive Change or PR Misfire?

Posted on March 17, 2013 by Danielle Chavez

On March 1, Arizona State University unveiled a new version of its beloved Sparky. The new mascot, designed through a partnership with Disney, has caused an uproar among ASU students, fans and alumni. The University unveiled both an illustrated Sparky, … Continue reading →

Posted in Uncategorized | 8 Comments

Will Beyonce’s Lip-Syncing Tarnish Image?

Posted on January 26, 2013 by Danielle Chavez

Beyonce’s performance of the Star-Spangled Banner took a prime spot in Inauguration Day media coverage when the 16-time Grammy Award-winning pop star came under fire for allegedly lip-syncing the national anthem. An inaugural official soon confirmed that the star did indeed … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , | 10 Comments