Author Archives: Ciara Escalante

What You Can Do to Spike Earned Media

Any public relations specialist knows earned media is the best media coverage. Why? Well, because it’s free and completely beneficial to the brand’s image and exposure. There is no good reason to spend money for paid media when you could … Continue reading

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Facebook Changes May Tilt Way Users Connect

Facebook announced a major change in its algorithm which might affect the marketing plans and strategies of some businesses and publishers. Mark Zuckerberg, Facebook CEO, announced via a Facebook post on Jan 19 that the main purpose is to encourage … Continue reading

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