Author Archives: Conall Casey-Waid

Barbie Models: Diversity or Brand Strategy?

Posted on November 17, 2017 by Conall Casey-Waid

The stereotypical blonde, skinny, blue-eyed Barbie is a thing of the past as the company moves to more diverse dolls. The first Barbie was manufactured in 1959 and usually portrayed in predominately male-driven careers such as astronauts, pilots, scientists and … Continue reading →

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BK ‘Jr.’ Takes on Bullying

Posted on October 27, 2017 by Conall Casey-Waid

October is National Bullying Prevention Month and Burger King has crowned itself an advocate against bullying with its new public service announcement. Burger King partnered with No Bully to bring a three-minute “Bullying Jr.” PSA to amplify awareness for the need … Continue reading →

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Can One Wrong Post Smear a Brand?

Posted on September 29, 2017 by Conall Casey-Waid

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading →

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