Author Archives: caolson

Dr. Pepper’s Marketing Fails Taste Test

When you think of companies making big PR mistakes, what comes to mind? BP’s initial handling of the Gulf of Mexico oil spill? Motrin and their baby-wearing mom ads? Well, most recently it’s been the popular soft drink brand Dr. … Continue reading

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Lady Gaga: Musician, Icon, PR Pro?

When you hear the name “Lady Gaga” what do you think? Pop music and crazy outfits might be the first things that come to mind, but what about public relations? Claire Sykes, a blog writer for Xposure, a creative brand … Continue reading

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Future of PR Agencies: Hierarchy At An End?

For decades, public relations agencies have been structured following a hierarchical, linear model, but as media, relationships and communication methods change, so has PR. In a Sept. 28, 2011 webinar, Fred Cook, president and CEO of the international public relations firm, … Continue reading

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Google+: What’s it Mean for Facebook, Twitter, PR?

To stay relevant as a public relations practitioner, using social media is a given. However, with the social media landscape ever changing, keeping up with new developments is a constant challenge. The latest social media tool — Google+ — is proving to be … Continue reading

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