Author Archives: bkranz

Big Three Bailout: What about your consumers?

I’m sure I’m not the only American sick and tired of hearing the phrase “bailout” repeatedly throughout the day. In these harsh economic times, it’s nearly impossible to escape it. For lack of a better way to describe it, I … Continue reading

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To use video or not to use video? That is the question.

Mark Rose, of PRBlogNews.com, recently posted about the use of video in the PR profession. He discusses the slow process of changing the tedious tasks PR practitioners do every day into “web-based digital assets.” According to Rose, the process of … Continue reading

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Is Journalism Really Dying?

As a new member to the world of blogging, I decided to Google PR blogs and see what else is out there. I came across Naked PR, a blog written by Jennifer Mattern. Mattern refers to her blog as “cutting … Continue reading

Posted in The Agency | Tagged , , , | 5 Comments