Author Archives: Brielle McDougall

Brands That Tap What Women Want

In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target.  But how are they keeping the … Continue reading

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Black Panther Hits High Notes in Soundtrack Strategy

Black Panther, the newest superhero film in the Marvel Universe, is projected to be one of the top grossing films of all time.  The plot follows T’Challa who returns home to an isolated but technologically advanced African nation of Wakanda … Continue reading

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Stormi Whips Up Social Media Whirlwind

On Sunday, Feb 4, after months of speculation, Kylie Jenner confirmed the pregnancy rumors and revealed on Instagram that she had given birth to a baby girl with boyfriend, Travis Scott. Initial rumors of pregnancy emerged in September 2017 and Kylie fans … Continue reading

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