Author Archives: bajohn10

How to Define ‘Millennial’

In an industry where demographics and public interests rule business decisions, it is not surprising that PR professionals are constantly trying to pin down the current generation. You are probably already familiar with the “Baby Boomers,” but what about the … Continue reading

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PR: The Exterminator?

Creating a proactive (not reactive) plan often determines whether a company can survive the negative attention created by an unexpected crisis. But in many cases, proactive plans are generally not implemented because the company’s attitude errs toward, “that will never … Continue reading

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