Author Archives: asbrooks04

Who's Speaking for You?

I stumbled upon a blog by Len Gutman writing for Vally PR Blog (right here in Phoenix) called Choose the Right Person for Your Product and thought this might be a good topic as we were discussing in class the … Continue reading

Posted in CAST Communication | 7 Comments

Election season and the bipartisan PR practitioner

Surfing the net for a daily fix to satisfy my addiction to the fast-approaching presidential election, I happened upon a blog post by Richard Laermer on Bad Pitch Blog — PR, Politics & The Politics of PR. In it Laermer talks about the need for PR … Continue reading

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Propaganda is a dirty word

The ethical landscape has changed. The days of the Edward Bernays propaganda-is-PR style of communications, meant to control the masses, has transformed into a new model of transparency and trust. In the technological age we are living in today, consumers … Continue reading

Posted in CAST Communication | Tagged , | 7 Comments