Author Archives: amy pantea

VR+AR+PR = Storytelling on Steroids

Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading

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Snapchat’s Guerilla Metrics

Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading

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Digital Entertainment Thrives Live

Let’s face it, social platforms are leaning toward a model where timeliness is key. Rising apps Snapchat and Periscope thrive on immediacy and the present. Twitch follows the same model, where living and broadcasting in the moment trumps uploaded, scheduled … Continue reading

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