Author Archives: Alex Sorrell

Leaders Filter World View via Instagram

Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform. President Barack Obama … Continue reading

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State Dept ‘Ugly’ Humor Unfunny

When you work for an organization with a playful brand, it’s easy to communicate that personality via social media and other communication vehicles. But what if your organization tends toward a naturally serious tone? The U.S. Department of State Bureau … Continue reading

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Twitter ‘Heart’ To Reignite Loyalty?

In early November, Twitter revamped its user interface replacing “favoriting” and the star that went with it with “liking” and a new heart icon. The explanation behind the change was to make the social network easier to use and connect … Continue reading

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