Author Archives: Alex Sorrell

Leaders Filter World View via Instagram

Posted on April 10, 2016 by Alex Sorrell

Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform. President Barack Obama … Continue reading →

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State Dept ‘Ugly’ Humor Unfunny

Posted on April 9, 2016 by Alex Sorrell

When you work for an organization with a playful brand, it’s easy to communicate that personality via social media and other communication vehicles. But what if your organization tends toward a naturally serious tone? The U.S. Department of State Bureau … Continue reading →

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Twitter ‘Heart’ To Reignite Loyalty?

Posted on November 7, 2015 by Alex Sorrell

In early November, Twitter revamped its user interface replacing “favoriting” and the star that went with it with “liking” and a new heart icon. The explanation behind the change was to make the social network easier to use and connect … Continue reading →

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