Author Archives: AnnMargaret Haines

Fact vs Fiction: Debunking PR Myths

PR practitioners have heard it all — the good, the bad and the ugly. Because public relations is a fairly new profession, there’s are myths that people outside the field, and even in the field, subscribe to. However, the reality … Continue reading

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Love Works in Brand Storytelling

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” – Dale Carnegie What do all successful marketing campaigns have in common? Their product isn’t at the center … Continue reading

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