Author Archives: amarker

Local Governments Using Social Media

The social media uses by Barack Obama’s 2008 presidential campaign may very well turn into one of the biggest case studies of this decade. His ability to engage new audiences and interest young voters through social media networking powered a … Continue reading

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Cause PR/Marketing Campaigns

Every company wants to be affiliated with a good cause. And every non-profit and charity wants to make a name for themselves to garner donations for their cause. As Krista Rogers writes in Authentic PR Counsel, “Cause marketing campaigns are a … Continue reading

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Social media responsibility

Last week, Time.com’s new Technology Editor Peter Ha wrote on his blog, “Just caught wind that BusinessWeek is shutting down. Can anyone confirm or deny?” Within hours, employees of Business Week retweeted that they hadn’t heard of any sort of … Continue reading

Posted in Uncategorized | 5 Comments