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Author Archives: Ashley Altmann
Platforms Fall Flat in Crisis Response
Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading
Posted in Stratus 2018, Stratus Communications
Tagged Crisis communication, facebook, Youtube
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Social Responsibility vs Total Societal Impact
One of the most common types of PR campaigns is the Corporate Social Responsibility (CSR) model. Through a CSR campaign, companies align themselves with a societal issue to help cultivate public awareness, generate funds or develop solutions. By doing this, … Continue reading
Posted in Uncategorized
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Musk’s Sipping, Smoking Clouds Tesla Future
Social media may make or break a company, a truism underscored most recently by Tesla CEO Elon Musk. Musk triggered a major backlash from company shareholders while smoking cannabis and sipping whiskey on the popular podcast “Joe Rogan Experience.” While … Continue reading
Posted in Stratus 2018
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