Author Archives: Ashley Altmann

Platforms Fall Flat in Crisis Response

Posted on October 28, 2018 by Ashley Altmann

Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading →

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Social Responsibility vs Total Societal Impact

Posted on September 23, 2018 by Ashley Altmann

One of the most common types of PR campaigns is the Corporate Social Responsibility (CSR) model. Through a CSR campaign, companies align themselves with a societal issue to help cultivate public awareness, generate funds or develop solutions. By doing this, … Continue reading →

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Musk’s Sipping, Smoking Clouds Tesla Future

Posted on September 16, 2018 by Ashley Altmann

Social media may make or break a company, a truism underscored most recently by Tesla CEO Elon Musk. Musk triggered a major backlash from company shareholders while smoking cannabis and sipping whiskey on the popular podcast “Joe Rogan Experience.” While … Continue reading →

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