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Author Archives: Asia Poole
Silence Spikes Food Scare
This November, Chipotle has come under scrutiny for the E. Coli outbreak in its restaurants in the Pacific Northwest. According to PR Week, Chipotle finally broke the several-day silence and reached out to them to explain what steps they have … Continue reading
Posted in Alpha Media
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Connection, Control Keys to Millennials
Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers. I believe that a preference for high levels of connectivity and content … Continue reading
Posted in Alpha Media
Tagged branding, campaign, Campaign strategies, Chanel, Engagement, Engaging, Good Public Relations, Lays, Marketing, Millennial Marketing, Millennials, PR, Public Relations Strategies, social media, Twitter Campaigns
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