Author Archives: Asia Poole

Silence Spikes Food Scare

This November, Chipotle has come under scrutiny for the E. Coli outbreak in its restaurants in the Pacific Northwest. According to PR Week, Chipotle finally broke the several-day silence and reached out to them to explain what steps they have … Continue reading

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Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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