Author Archives: Austin Miller

Finding Common Ground

Posted on April 16, 2018 by Austin Miller

Right now, the political climate in the United States is heated. As communication professionals that potentially will work in an agency setting with various accounts and clients, it’s important to know how to develop effective messaging that can speak to … Continue reading →

Posted in Uncategorized | Comments Off on Finding Common Ground

Mantra v. Meaningful Action

Posted on April 15, 2018 by Austin Miller

In 1982, Johnson & Johnson created a model for handling modern corporate crises after seven people were died from the presence of cyanide in capsules of Tylenol: Don’t delay Apologize Be transparent Be accountable They acted immediately, took responsibility, recalled any … Continue reading →

Posted in alo public relations | Comments Off on Mantra v. Meaningful Action