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Author Archives: Ava Montoya
Capitalizing on Conspiracy: Decoding Mr. Robot
Since its inception in 2015, USA Network’s Mr. Robot has grown to fill more than its weekly hour time slot, at least in the lives of its biggest fans. By breaking the mold of traditional TV show promotion, Mr. Robot … Continue reading
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Will Weinstein Split Save Marchesa?
In the weeks after the initial exposure of Harvey Weinstein’s widespread sexual abuse in Hollywood, the scandal has continued to grow as new allegations surface. Simultaneously, the situation has sent another brand into crisis: the high-fashion designer Marchesa. Known for … Continue reading
Posted in UStrategies
Tagged Brand communication, brand loyalty, Crisis communication, Marchesa, Weinstein, word of mouth
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Making the Most of Live Stream
While browsing the Internet, I discovered this article on PR News featuring a interview with the senior director of digital communications for the Cystic Fibrosis Foundation, Erin Flior. It addresses how to best utilize live streaming to bolster your promotional efforts. … Continue reading
Posted in UStrategies
Tagged #events, #livestreaming, #streamingnow, communications
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