Author Archives: Ayri Drayton

Why Video is Vital

Posted on October 28, 2018 by Ayri Drayton

In today’s world everything is online and everyone feels the need to record every funny moment of every day. What does this mean for brands? Think video, all the time. From a Forbes article, Five Reasons Why Video Will Be Crucial … Continue reading →

Posted in Somiar Solutions | Tagged , , | Comments Off on Why Video is Vital

Does Taking A Political Stance Pay Off?

Posted on October 28, 2018 by Ayri Drayton

This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading →

Posted in Cicer Communications | Tagged , , , | Comments Off on Does Taking A Political Stance Pay Off?

Spooky Season is Boo-tiful for Retailers

Posted on October 28, 2018 by Ayri Drayton

We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading →

Posted in Cicer Communications | Tagged , , , , , | Comments Off on Spooky Season is Boo-tiful for Retailers

Colors Signal Emotion, Response

Posted on September 22, 2018 by Ayri Drayton

Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading →

Posted in Somiar Solutions | Tagged , , , , , , , | Comments Off on Colors Signal Emotion, Response

Augmenting Consumers’ Reality

Posted on September 16, 2018 by Ayri Drayton

Augmented reality marketing is on track to trend with interest rising each day. Several brands are encouraging consumers to be more active in the technology world, sometimes even offering an incentive. What does this mean for PR? When discussing more … Continue reading →

Posted in Uncategorized | Tagged | Comments Off on Augmenting Consumers’ Reality

Paying a Price for Friendly Persuasion

Posted on September 16, 2018 by Ayri Drayton

Her name is Victoria. Victoria is physically fit, sports brown hair, lives an active lifestyle, and is popular on Instagram. You’ve never met but you feel some sort of connection with Victoria, given she’s from your hometown. Victoria is a … Continue reading →

Posted in Uncategorized | Tagged , , | Comments Off on Paying a Price for Friendly Persuasion