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Author Archives: Ayri Drayton
Why Video is Vital
In today’s world everything is online and everyone feels the need to record every funny moment of every day. What does this mean for brands? Think video, all the time. From a Forbes article, Five Reasons Why Video Will Be Crucial … Continue reading
Posted in Somiar Solutions
Tagged content marketing, online video, Video
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Does Taking A Political Stance Pay Off?
This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading
Posted in Cicer Communications
Tagged Football, Kaepernick, Nike, sports
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Spooky Season is Boo-tiful for Retailers
We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading
Posted in Cicer Communications
Tagged brand marketing, halloween, Marketing, new, public relations, Spooky
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Colors Signal Emotion, Response
Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading
Posted in Somiar Solutions
Tagged branding, Color Theory, Colors, Fall, Marketing, public relations, Seasons, Winter
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Augmenting Consumers’ Reality
Augmented reality marketing is on track to trend with interest rising each day. Several brands are encouraging consumers to be more active in the technology world, sometimes even offering an incentive. What does this mean for PR? When discussing more … Continue reading
Posted in Uncategorized
Tagged #AugmentedReality #Technology #PR
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Paying a Price for Friendly Persuasion
Her name is Victoria. Victoria is physically fit, sports brown hair, lives an active lifestyle, and is popular on Instagram. You’ve never met but you feel some sort of connection with Victoria, given she’s from your hometown. Victoria is a … Continue reading
Posted in Uncategorized
Tagged #influencer, instagram, socialmedia
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