Author Archives: Alexandria Coleman

White House Pins @SCOTUSnom

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading

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REI Co-Op Values People Over Products

Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading

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Chains Scramble #AllDayBreakfast

A couple weeks ago, a colleague wrote about the much anticipated #AllDayBreakfast campaign–McDonald’s latest attempt to reverse sliding sales. As of Oct 5, the all-day breakfast menu has finally arrived, ushering in a new era of breakfast-menus and lots of playful … Continue reading

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PSL Tumblr: Fans in a Froth Over Pumpkin Portal

It’s September and you know what that means…it’s Pumpkin Spice Latte season. Americans’ love for the PSL is so strong and so widespread—I wouldn’t be surprised if fall officially became known as PSL season in the not-so-distant future. Why? Because … Continue reading

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