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Author Archives: Alexandria Coleman
White House Pins @SCOTUSnom
With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading
Posted in Tecnica
Tagged public relations, social media, supreme court, Tecnica, twitter, White House
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REI Co-Op Values People Over Products
Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading
Posted in i3Communications
Tagged #OptOutside, Black Friday, branding, public relations, REI, relationship building, Youtube
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Chains Scramble #AllDayBreakfast
A couple weeks ago, a colleague wrote about the much anticipated #AllDayBreakfast campaign–McDonald’s latest attempt to reverse sliding sales. As of Oct 5, the all-day breakfast menu has finally arrived, ushering in a new era of breakfast-menus and lots of playful … Continue reading
Posted in i3Communications
Tagged #AllDayBreakfast, brand, Marketing, McDonalds, social media, twitter
4 Comments
PSL Tumblr: Fans in a Froth Over Pumpkin Portal
It’s September and you know what that means…it’s Pumpkin Spice Latte season. Americans’ love for the PSL is so strong and so widespread—I wouldn’t be surprised if fall officially became known as PSL season in the not-so-distant future. Why? Because … Continue reading
Posted in i3Communications
Tagged branding, campaign, Marketing, public relations, social media, Starbucks
5 Comments