Author Archives: adouglas

Seeking to Kill Bad Press IS Bad Press

It’s a part of the game.  When a company is publicly traded they are targeted with a great deal of public scrutiny.  Many times, companies try to avoid this or discredit those who are criticizing them.  This is only natural to defend the company’s … Continue reading

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Too Hot. Too Cold. Just Right

Today, I read a blog by Ari Herzog entitled AriWriter: Strategies and Tips on Social Media & Online Marketing.  The blog I read, “Too Many Marketing Agencies Fail to Market Themselves”, contained interesting insight into an issue I think many … Continue reading

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