Author Archives: Aleks Cataruzolo

‘No More’ to NFL, Domestic Violence

It is no secret (at least not any more), that the NFL has had its fair share of domestic violence incidents, most recently involving high profile cases of Ray Rice, former running back of the Baltimore Ravens, and Adrian Peterson, … Continue reading

Posted in Fresh | Comments Off on ‘No More’ to NFL, Domestic Violence

Bite Size = Snapchat Success

As social media channels grow by the second, so is the race for companies utilizing them to reach their publics. While it was easy to figure out how to incorporate Facebook and Twitter, it’s taken longer to break the code … Continue reading

Posted in Fresh | Tagged , , , | Comments Off on Bite Size = Snapchat Success

Redskins’ Fumble No Joke

A series of PR nightmares keep creating problems in the nation’s capital. Not at the White House, but on the gridiron. The Washington Redskins controversy over the NFL team’s name has mushroomed after a series of criticisms offered by none … Continue reading

Posted in Fresh | Tagged , , , , , , , | Comments Off on Redskins’ Fumble No Joke

Social Tactics Toss Up

We’ve all heard our fair share of PR stories — some triumphs and others that exemplify campaign tactics resulting in, well, failure — sometimes epic failure. There are two basic premises to remember before beginning a campaign, hash tagging a … Continue reading

Posted in Fresh | Tagged , , , , , , | Comments Off on Social Tactics Toss Up