Secrecy a Good Way to Spark Interest?

The Met Gala is fashion’s biggest night. On the first Monday of May, since 1995, Vogue has organized fashion biggest fundraising night that takes place at the Metropolitan Museum in New York City.

This is a night that many refer to as the Oscars of fashion.

https://www.vogue.co.uk/article/met-gala-2019

But how much do you actually hear about the Gala? The theme may be revealed and the hosts as well, but is under-sharing what makes people buzz about the upcoming event?

Audiences know that Beyoncé, Kim Kardashian, Rihanna and other high-profile celebrities will show up, dressed to the nines, and accompanied by the designers of their beautiful dresses

Maybe the fact that less information is known makes it more appealing and then leads audiences to interact with the content that is shared on social media and via Vogue themselves during and after the event.

So the question is: how bold can you be in your choice to engage audiences or the reverse, disengaging them to make them curious?

http://jmc417.personal.asu.edu/wordpress/2018/09/brands-be-bold-or-stay-safe/

However, not every company has the audience size and interest to keep things secret and still drive traffic. But maybe it’s something to consider in small parts and for fun reveals.

Enticing people with little hints of what is to come can create excitement and be something to give a try. PR practitioners and businesses have to assess audience sizes, audience interests and how their audience interacts with content.

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