Monthly Archives: April 2019

Brand Experiences: A New Way to Engage Your Audience

With the rise of social media and people’s increased desire for more likes and followers, it is no longer enough for a brand to promote its event in a stagnant way. People crave experience and want to share that via … Continue reading

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3 Lessons Brands Can Learn from K-pop

Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading

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Tips to Avoid Brand Fails on Social Media

As a public relations professional, it’s important to portray your client in a positive light. We are the communicators who work on their behalf – and we understand the value of connecting with users through social media. As the online … Continue reading

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How Industry Events Benefit PR Pros

Attending industry events, such as conferences or panel discussions, allows a PR professional to network with peers, but also stay on top of trends in a rapidly evolving industry. Regardless of the specific field, or whether you work in-house or … Continue reading

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Linking SEO with PR

The common link between SEO and PR it is easy to identify. Both share the same goal of sharing their content with the target audience at the right time. Stone Temple PR’s  blog post explains how SEO can affect your … Continue reading

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Secrecy a Good Way to Spark Interest?

The Met Gala is fashion’s biggest night. On the first Monday of May, since 1995, Vogue has organized fashion biggest fundraising night that takes place at the Metropolitan Museum in New York City. This is a night that many refer … Continue reading

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