In today’s world everything is online and everyone feels the need to record every funny moment of every day. What does this mean for brands? Think video, all the time.
From a Forbes article, Five Reasons Why Video Will Be Crucial For PR In 2018, online video content is how people are consuming their news.
“Digital content leaders like NowThis have built entire publications on the foundation of Facebook video storytelling. Even newer players like Cheddar have scaled rapidly using edited consumer product videos as the core of their organic growth strategies. The best media players right now understand how to take video and turn it into short, engaging news vignettes.”
We have all heard that print news is dying, fading away. Is video the new print?
From another article published almost two years ago, this article discusses the same rise of video and decline of print news. This has been an on-going rise of technology and 2018 isn’t holding back with new technology releases and creations. This gives marketers and brands more platforms to inform the public.
According to, Top 10 Reasons You Need Video in Your Content Marketing Plan, “65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.”
Do you think video is successful in reaching consumers? Photos and info graphics? Check out this video to learn how videos can be used on multiple platforms!