Daily Archives: October 28, 2018

Platforms Fall Flat in Crisis Response

Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading

Posted in Stratus 2018, Stratus Communications | Tagged , , | Comments Off on Platforms Fall Flat in Crisis Response

Fact vs Fiction: Debunking PR Myths

PR practitioners have heard it all — the good, the bad and the ugly. Because public relations is a fairly new profession, there’s are myths that people outside the field, and even in the field, subscribe to. However, the reality … Continue reading

Posted in Spark Solutions | Tagged , , , , , | Comments Off on Fact vs Fiction: Debunking PR Myths

Office Friendships Aid Teamwork

There is an array of skills to master in order to be considered a true public relations professional including management, research, social media and communications. Still, one-on-one internal communications often takes a backseat. “I’m not here to make friends,” is … Continue reading

Posted in Stratus Communications | Tagged , , , , , , , | Comments Off on Office Friendships Aid Teamwork

Defining Workplace Diversity

Since the workplace began, diversity has been a controversial subject. On opposite ends of the conversation are those who strongly believe affirmative action is an answer and others who are fearful their jobs are being stolen. What is diversity? The … Continue reading

Posted in Cicer Communications | Comments Off on Defining Workplace Diversity

Causes Can Trigger Major Effects

In recent years, it has become increasingly important to consumers that the businesses they support take a stance on behalf of a cause. A business stance can be set around any value from using locally sourced ingredients to supporting inclusion … Continue reading

Posted in Cicer Communications | Comments Off on Causes Can Trigger Major Effects

Why Video is Vital

In today’s world everything is online and everyone feels the need to record every funny moment of every day. What does this mean for brands? Think video, all the time. From a Forbes article, Five Reasons Why Video Will Be Crucial … Continue reading

Posted in Somiar Solutions | Tagged , , | Comments Off on Why Video is Vital

Paying for Placement: Social Media Ad Buys

Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading

Posted in Spark Solutions | Tagged , , , , | Comments Off on Paying for Placement: Social Media Ad Buys

Does Taking A Political Stance Pay Off?

This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading

Posted in Cicer Communications | Tagged , , , | Comments Off on Does Taking A Political Stance Pay Off?

Personal PR: Relationship Science

It’s in the name – public relations specialists must be able to build relationships with the public. As anyone old enough to read this has probably figured out, everyone is unique. Some people are are kinder than others, some are … Continue reading

Posted in Stratus Communications | Tagged , , , | Comments Off on Personal PR: Relationship Science

Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

Posted in Spark Solutions, Uncategorized | Tagged , , , , , , , | Comments Off on Brand Humor: Highs, Lows of Sass and Sizzle