Monthly Archives: September 2018

Social Responsibility vs Total Societal Impact

One of the most common types of PR campaigns is the Corporate Social Responsibility (CSR) model. Through a CSR campaign, companies align themselves with a societal issue to help cultivate public awareness, generate funds or develop solutions. By doing this, … Continue reading

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Connecting with Snowbirds

Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading

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Colors Signal Emotion, Response

Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading

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Love Works in Brand Storytelling

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” – Dale Carnegie What do all successful marketing campaigns have in common? Their product isn’t at the center … Continue reading

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Augmenting Consumers’ Reality

Augmented reality marketing is on track to trend with interest rising each day. Several brands are encouraging consumers to be more active in the technology world, sometimes even offering an incentive. What does this mean for PR? When discussing more … Continue reading

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Brands: Be Bold or Stay Safe?

Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading

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Paying a Price for Friendly Persuasion

Her name is Victoria. Victoria is physically fit, sports brown hair, lives an active lifestyle, and is popular on Instagram. You’ve never met but you feel some sort of connection with Victoria, given she’s from your hometown. Victoria is a … Continue reading

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Apple Taking Bigger Bites

We live in a world where “keeping up with the Jones’” should be replaced with “keeping up with Apple.” In early September, Apple announced that the release of the iPhone XS, iPhone XS Max and iPhone XR will replace the … Continue reading

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Musk’s Sipping, Smoking Clouds Tesla Future

Social media may make or break a company, a truism underscored most recently by Tesla CEO Elon Musk. Musk triggered a major backlash from company shareholders while smoking cannabis and sipping whiskey on the popular podcast “Joe Rogan Experience.” While … Continue reading

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