Search engine optimization (SEO) makes websites more visible in search results. With the right mix of keywords, links and consistent posting, companies can boost their search ratings and generate more website clicks. The result? Potential new customers. These are all common tactics, however, to further project your website, knowing how search engines “crawl” through websites can help companies tailor their sites.
Here are a few tips to excel your SEO:
- Make sure Google can see your content
Did you know there is a chance that Google does not even know your website exists? Google stores web pages that it knows about in its index. Google crawls through billions of webpages and misses a few from time to time. To get Google to view the website, either up your SEO game or submit your website to Google Search Console and this will automatically add the website to Google’s index. This will also give you click analytics, alerts on website errors and test whether Google can successfully understand the website content.
- Structure the website in a way search engines can understand
Search engine crawlers read website just as a user would. For better understanding, content should be in HTML format, allowing the keywords you have so carefully crafted will be identified by the crawler. For images, assign them “alt attributes” in HTML for crawlers to understand, as they devalue non-text content. Additionally, switching out search boxes for navigation tools and links will help build SEO.
- Audience in mind
The best way to start thinking about SEO is asking the simple question, “if I were to search for this product/solution/service, how would I?” Common phrases and terms will send the website to the top because the search engine’s algorithm will match the search query exactly to text on the website. However, the keywords should target desired audiences. According to Moz, “targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.” Identify words your audience may likely use to search for your service.
Understanding your audience, building your website in an understandable way and ensuring Google is viewing your website will move you ahead in search engine optimization.