Daily Archives: April 21, 2018

What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

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Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

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Gun Debate Triggers Corporate Response

In the wake of the Feb. 14 Parkland school shooting in Florida, many companies are taking a stand against the National Rifle Association. Companies are taking it upon themselves to be proactive in the gun control movement in the absence of … Continue reading

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Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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Waving Bye to Geoffrey, Toys R Us

It’s sad to hear that the store I grew up loving is closing all of its U.S. locations due to major bottom line issues. Toys R Us, in business for 70 years, accumulated billions of dollars of debt. What caused … Continue reading

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