Daily Archives: April 15, 2018

Brands That Tap What Women Want

In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target.  But how are they keeping the … Continue reading

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Twitter’s Big Assist in B-Ball Madness

March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading

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#WhoBitBeyoncé? Nets Attention

Tiffany Haddish has quickly become a lovable celebrity since her refreshing burst onto the acting and comedy scene early last year. But where her charisma has made the country embrace her, it’s that same charm that landed her in hot … Continue reading

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Self-Driving Uber Takes Fatal Turn

An Uber self-driving car killed 49-year-old Elaine Herzberg of Mesa as she walked her bicycle across Mill Avenue in Tempe, Arizona, according to the Tempe Police Department. This was the first fatal collision between an autonomous car and a pedestrian … Continue reading

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McDonald’s Adds Diploma to Employee Perks

McDonald’s made great PR moves in March when it flipped the Golden Arches upside down to form a “w” in honor of International Women’s Day. Now, McDonald’s announced that it is tripling its college tuition benefits for its employees through … Continue reading

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Black Panther Hits High Notes in Soundtrack Strategy

Black Panther, the newest superhero film in the Marvel Universe, is projected to be one of the top grossing films of all time.  The plot follows T’Challa who returns home to an isolated but technologically advanced African nation of Wakanda … Continue reading

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Making Personal Decisions Public

When a couple makes the tough decision to separate, they normally maintain privacy during the process. But when a celebrity endures the difficulty of a break up, their fan base (and others) turn privacy on its head.  Logic, the rapper, … Continue reading

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Mantra v. Meaningful Action

In 1982, Johnson & Johnson created a model for handling modern corporate crises after seven people were died from the presence of cyanide in capsules of Tylenol: Don’t delay Apologize Be transparent Be accountable They acted immediately, took responsibility, recalled any … Continue reading

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Fore! Woods Continues Ride on PR Roller Coaster

Tiger Woods’ career was defined by massive success and glory until a Black Friday car crash in 2009 that sparked one of the most infamous public relations disasters in sports history. Woods’ failed to control the damage to his reputation … Continue reading

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Stormi Whips Up Social Media Whirlwind

On Sunday, Feb 4, after months of speculation, Kylie Jenner confirmed the pregnancy rumors and revealed on Instagram that she had given birth to a baby girl with boyfriend, Travis Scott. Initial rumors of pregnancy emerged in September 2017 and Kylie fans … Continue reading

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