Monthly Archives: April 2018

What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

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Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

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Gun Debate Triggers Corporate Response

In the wake of the Feb. 14 Parkland school shooting in Florida, many companies are taking a stand against the National Rifle Association. Companies are taking it upon themselves to be proactive in the gun control movement in the absence of … Continue reading

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Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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Waving Bye to Geoffrey, Toys R Us

It’s sad to hear that the store I grew up loving is closing all of its U.S. locations due to major bottom line issues. Toys R Us, in business for 70 years, accumulated billions of dollars of debt. What caused … Continue reading

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Toys R Us: No More Fun and Games

Every kid longs for the day they get to wander down the aisles of endless toys, games and crafts at Toys R Us. Little do they know of the megastore’s lackluster performance which ultimately led to the closing of all … Continue reading

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Addicted to Your Smartphone?

It’s easy to find yourself accidentally spending an hour or two just scrolling through Instagram or Facebook on your cell. But, did you know you could have a Smartphone Addiction and it may be affecting your psychological and physical state. … Continue reading

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Finding Common Ground

Right now, the political climate in the United States is heated. As communication professionals that potentially will work in an agency setting with various accounts and clients, it’s important to know how to develop effective messaging that can speak to … Continue reading

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The Art of Apologizing

Public relations professionals should always be on their toes in case a crisis hits. Companies will make mistakes, but is how you handle the problem more telling than the problem itself? In 2015, Apple Music announced its three-month free trial … Continue reading

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What’s Your Brand Story?

You might find yourself in a pattern of thinking that your budget isn’t big enough to produce the same calibre of work of brands like Apple, Nike, AirBNB and more that have begun successfully implementing storytelling techniques in their campaigns. … Continue reading

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