White Roses Bloom at Grammys For #MeToo

Activism was a hot trend on the red carpet at the 60th annual Grammy Awards when multiple music artists, producers and executives accessorized their star-studded apparel with a white rose to support the #MeToo campaign. 

The white rose movement was brought to life by an organization called Voices in Entertainment, made up of 15 women in the music industry, when they sent a mass email Wednesday before the awards ceremony to spread the word of their idea.  The white rose was chosen as a symbol of hope, peace, sympathy and resistance.

The New York Times stated that Voices of Entertainment sent the media a message the Sunday before the Grammys saying they were fighting for “equal representation in the workplace, for leadership that reflects the diversity of our society, workplaces free of sexual harassment and a heightened awareness of accountability that our sisters started on January 1st and continued through the Golden Globes and onward.”

Various artists such as Lady Gaga, Kelly Clarkson, Khalid, Sam Smith, The Chainsmokers and Camila Cabello were seen wearing white roses on the red carpet in support of the cause. TMZ  also reported florists were scrambling to fill the plethora of white rose orders in time for the awards ceremony.

Many celebrities across all industries are using their platforms to support the #MeToo campaign and take a stand against sexual harassment.

What’s the next campaign tactic you’d suggest to support the #MeToo movement?

This entry was posted in Cache Consulting and tagged , , , , , . Bookmark the permalink.